Victoria's International expansion Essay Example | Topics and Well Written Essays - 2000 words

Victoria's International expansion - Essay Example Victoria’s secret was established in San Francisco during 1970s by Roy Raymond. The aim of the firm was to provide women brands and be the highest producer in US. They were to produce different types of women brands and which were new in the market. For any company to sustain its customer in the market it has to set goal and be able to compete with its rivals and to forecast on how the company will be doing in the upcoming years (Goldman, 1999). For example, being the largest American retailer of lingerie, Victoria’s secrets competes with other companies to be the world distributors of women shop including brands such as bras, panties, sleepwear, clothing and shoes among others. Victoria’s secrets like any other company receives stiff competition from a company know as Gap which normally provides the same products at a lower price. This paper aims at undertaking an Internal Analysis of Victoria's Secret foreign expansion like in China, designing products for spec ific markets, manufacturing and advertisement. Additionally, the paper will discuss manufacture of the products and advertisements of the products Victoria’s secrets, a firm operating under monopolistic economic model, are faced with stiff competition from foreign expansions. ... In addition, China has the second largest economy after US. As A result, households enjoy high income thus enhancing their purchasing power leading to increased sales for Victoria’s secrets. Product design for specific markets Victoria’s secrets aim at designing its brands in such a way that the needs of its specific markets are met. For example, in China market where lingerie are on high demand, Victoria’s secretes will involve Chinese marketers and designers so as to come with a brand that is acceptable in China market. The company increases its sales by producing attractive design that makes the female customers to have a feeling of red carpet treatment. Manufacturing and advertisement Victoria’s secrets manufactures high quality brands to be used in foreign expansion like in China and makes sure that advertisement is done effectively to make sure that the brands are acceptable in the market. Similarly, since by keeping its prices competitive than its r ival, Victoria’s secrets targets upper class and middle class customers, the lower class customers are in most cases forced to go to Gap which offers the same products at a throw away prices. Key competitors that have emerged in the foreign immerged includes Maxx, Marshall’s and Homegoods. TJ Maxx and Marshall’s are huge competitors since they provide lingerie at discount prices for the middle and lower class (Monget, 2011). This has made the market to be more competitive and each company has to look the way forward to outdo their rivals. The strategy which Victoria’s company adopts is the introduction of new styles in the market and ideas that kept their products easily identifiable by the customers. Additionally, the company designs are attractive in the eyes of the customers. In

Individual human identity Essay Example for Free

Individual human identity Essay It also means that importance of social class decreasing, but instead of class the role of status increased rapidly. For instance to show status people buy expensive cars and exclusive clothes. Differences in social classes could influence personal identity, because identity related to social groups to which the identity belongs, for example nationality, culture, ethnicity, sexuality, gender and class. First of all identity is a sense of self that develops as the child differentiates from parents and family and take a place in society (Jary and Jary, 1991:p665). Identity also formed through some combinations of individual choice and structured group membership (for example in Arab countries Muslim women can`t drive the car). In additional, people could express their aspects of identity in a different way. For example clothing, which clothes choose to wear to show gender, post modernism or class; language, which words to use when people speak with fiends to show class, educational background and gender. It is goes without saying that even though class no longer exists, but we could easily identify person`s class, status and possessions from their clothing and way of behaving. The principle of the identity is closely linked to the idea of culture. As I have already mentioned identities could also be formed through the cultures to which people belong to. Culture is the language, beliefs, values and norms, customs, dress, diet, roles, knowledge and skills which make up the way of life of an individual society (Ralph Linton, 1945). For example norms and diet, in the UK at 17 o`clock most people have their couple of tea. Culture includes teaching and learning such process like socialization. We gain our identity through socialisation. Socialisation is the process by which we, as individuals, become members of our society or culture. We are also active participants in this process we decide what to accept or reject. Process of learning culture or socialization includes family, school, peer, media and religion. For example: family, your parents give you name, first beliefs and tastes; school, teaches person rules and gives knowledge; religion, teach people to appreciate some values; peers, teach person how to socialize; media, gives people ideas about gender, status and class. Modern sociologists also think that being of a different class may involve differences in culture, economic circumstances, educational status, dietary preferences, housing conditions, property ownership and power. For example, differences in culture, people who are from middle and upper middle class in free time visit museums and theatres, whereas working class visits pubs. One of the important factors in peoples culture and identity is social mobility, the ability to move from one class to another. For example, moving from the working to the middle class. Nowadays class, gender, sex, race and kinship have less influence on human identity. It is becoming more important human`s talent, knowledge, ambition and hard working abilities for achieving a good position in the class system. World sociology has changed greatly, beginning of the XXI centuries gave to the UK a lot of new. New national socio economic classifying statistics (NS SEC), which replaced Registrar Generals classification. New sociologists have another view on dividing society into social classes. For instance class has been defined consisted of eight major classes. The first four is middle class, which include higher managerial and professional occupations, lower, intermediate occupations, small employers and own account workers. The other four is manual workers, including lower supervisory and technical, semi routine occupations, routine occupations and never worked people. A big and new tendency had happened in modern Britain: the number of manual workers declines year by year. If for example in 1911 a percentage of manual workers was about 81%, in the year 2000 this percentage twice declined and become about 40% of total workforce. This become possible first of all because of developing new technologies: technique makes most manual work. Secondly because of changing of economical situation such as increasing life standards and education system. Traditionally social classes have been the main concept for understanding society, its behaviour or social conflicts, and predict the main movements of social behavior. Today`s sociologists in developed countries see classes like a historical phenomenon. The same view on social classes has Pakulski and Waters. They thought that class is no longer important factor in a human identity. According to Pakulski, we could pick out four main features such as cultuaralism, fragmentation, autonomization and resignification. For instance autonomization, which means that today`s people are not told what to do, they do what makes sense to them. For example, British working class is less likely to vote for the British Labour Party than it once was. To sum up, in this essay we discussed the different aspects of inequalities; we have seen that the UK is one of the most unequal societies. Inequalities of wealth, which means that one tenth of the UK population owns more than seventy percent of total wealth. Inequalities of income are significant, but welfare policy of the government such as taxation does have a huge effect in reducing the incomes between rich and poor. Finally, because of the government policy and developing new technologies, class has lost its power in the collective sense, however class would still remain fundamental to culture and human.

Rates of Reaction Experiment :: GCSE Chemistry Coursework Investigation

Rates of Reaction Experiment INTRODUCTION This experiment is called ‘rates of reaction’, I will be partaking in this experiment to find out what factors effect the ‘rate of reaction’ between magnesium (strips) and hydrochloric acid. Each time I repeat the experiment, I will be adding 0.5 moles of hydrochloric acid and recording the volume of gas given out during the testing and record the time it takes to give the reaction needed. A reaction is taken place within the experiment because there is a collision of particles in each element. When these two elements collide with each other they form a chemical reaction ( a change which is irreversible) we know this because a gas is given of too show a change, this is why we record the amount of gas given off to show when the reactions takes place and how big of a change it has made. WORD EQUATION: Magnesium + Hydrochloric Acid à   à   Magnesium Chloride + Hydrogen Acid CHEMICAL EQUATION Mg + 2HCl H2 + MgCl2 Activation energy is the minimum amount of energy, which the particles must have in order to react. There are five factors, which can make a difference to the rate of a reaction. *1* The surface of the element *2* Catalyst, the amount of the substance *3* The concentration of the element *4* Temperature, due the heat of the atmosphere *5* Pressure pronounced to the substance When a reaction takes place, the substances used are called reactants and the substances produced are called products. Because the amount of products being produced are increasing the number of reactants are or should be decreasing. To calculate if and how well products are increasing and reactants are decreasing we use a number of ways, we firstly find out how much of the reactant(s) is being used up and how much product(s) we are gaining from this in a set time. FORMULARS TO SOLVE THIS: *** How much reactant is being used up*** Amount of reactant being used up Reaction rate = Time taken ***How much product’s being produced in a set time*** Amount of product formed Reaction rate = Time taken A reaction can only take place when a successful collision is occurred, so for a reaction to take place two different elements have to concur with each other, this depends on the amount of atoms and energy in the two elements, this is called a successful collision. A chemical reaction can only take place when two different elements collide with each other. There are other methods to measure the rate (speed) of reaction. Precipitation: observe a marker through the solution and predict how long it takes to vanish. A change in mass: a mass balance can only be carried out during the

Challenges of Living with Diabetes Essays -- Health Medicine

A long-term health condition can also be referred to as a ‘chronic illness’ and it can be used to define recurring conditions such as asthma, arthritis, and diabetes. When living with a long-term health condition it can for some people present them with many new challenges. Not only does it take time for them to adapt and accept their illness but also they may feel affected not just physically, but psychologically, culturally, and sometimes even personally such as financial or relationships with family and friends. In this essay, I will examine in turn the main challenges people with diabetes face. Sometimes with diabetes, a person may feel an array of emotions when their illness has been diagnosed this can vary from being confused, and anxious about their health and future, to feeling resentment and frustration with their own bodies. It is also common that many people who have long-term health conditions can also be susceptible to depression and stress when attempting to deal with the aspects of their illness, such as being reliant on insulin injections or having to take care about what they eat and drink. As explained in an article by W.H Polonsky. (K101, Resources 3, pg19 ) Many individuals may feel as if they have lost control of their everyday routines, or are somewhat defeated when following treatments programmes and not being able to see an improvement in health. Recently healthcare professionals recognized that if they provide patients with well-defined, straightforward information and knowledge about their illness, it could encourage people to take more of an involved role in managing their condition, such as setting achievable goals, or becoming better practiced at monitoring and managing insulin levels. Thi... ...e boundaries of the physical situation but also that of their psychological status too. Works Cited Lawton, J., Ahmad, N., Hanna, L., Douglas, M. (2006) ‘Pakistani and Indian patient’s experience of Scottish diabetes services: a qualitative study.’ In: K101 An introduction to health and social care, resources, Block 2, pg. 15, Milton Keynes, The open university. NHS, (2010) Diabetes NHS choices, Available: http://www.nhs.uk/conditions/diabetes/pages/diabetes.aspx. Last accessed 4th Nov 2010. Polonsky, W.H (2006). ’Encouraging effective self-management in diabetes.’ In: k101 An introduction to health and social care, resources, Block 3, pg19, Milton Keynes, The open university. The open university (2008) K101 An introduction to health and social care, block 1, unit 2, Illness, health and care, pg. 84, Milton Keynes, The open university.

Rousseau as Totalitarian?

ROUSSEAU AS TOTALITARIAN? Rousseau, known as â€Å"Father of Modern Democratic Theory†, was being accused by other people as a â€Å"Father of Totalitarianism†. This is one of the contentious issues which attack Rousseau’s social contract; he is seen to be advocating totalitarian solution rather democratic. Others may have only misunderstood the concept of totalitarianism but I tell you there is no clear evidence showing he is in favor of totalitarian. Why, then, some considered Rousseau as a totalitarian? Maybe it goes with his controversial concept of general will.The general will can be perceived as an objective truth to which every citizen must conform. Therefore everybody was under the control of the general will. Since totalitarianism is defined as a  political system  where the state holds total authority over the society and seeks to control all aspects of public and private life whenever necessary; this means that the general will can be use as a tot alitarian device. But the methods suggested for discovering the general will were basically democratic.This concept was introduced to prevent exploitation and this will only take effect if it is willed by the citizens. In this case, we can see that Rousseau was proposing that the best way for a community to make decisions was really to use democratic procedures. Hence, we cannot condemn him being a totalitarian advocate just because general will reigns. After all, even if it controls every citizen, it still comes from all and it tends always to the preservation and welfare of the whole and every associate.Another thing that can probably make people thinks of Rousseau’s social contract as a totalitarian is due to his view of â€Å"majority binds the rest†. Rousseau was aware that no particular human being knows what the general will truly is that is why he proposes that what the majority has voted, it is the general will, assuming that everybody is thinking for the comm on good of the community and not for his own self-interest. Now problem the decision of the majority is what rules the community and we don’t even know if they are really thinking for the common good of everybody.They maybe considered as one political group who reigns over the community. This cannot be a valid reason for saying that Rousseau was after a totalitarian government. Remember Rousseau has insisted that the sovereign is the people and not a particular group only. And at the start of the compact, before they have voted for what they think is general will; the people should give their consent to all the laws that will be passed even in their opposition.Despite that the decision of the majority wins, the people still has participated in determining that certain law. Rousseau was merely proposing measures aimed at creating community cohesion and preserving democracy. We can now say that his proposal was really an authentic attempt of finding a form of association which will defend and protect with the whole common force the person and goods of each associate, and in which each, while uniting himself with all, may still obey himself alone, and remain as free as before.

Free Essays on March Of Madness

Listening to the music: Social Problems in Song Mini-Assignment 1 Cory Rossin The song that I have selected with respect to a social problem (Global) is â€Å"March of Death† by Zack De La Rocha lead singer of â€Å"Rage Against Machine†. The intention of this article is to inform the reader of the expressive opinion in reference to the Iraqi war in conjunction with the sociological conflict theory imposed by Karl Marx. â€Å"March of Death implies several messages towards the act of war; consequences and political agendas within the U.S.A. government. â€Å"I won’t toe or defend, instead I curse at murderous men in suits or professionals who act like animals†. This bold statement refers to the new method of colonialism; multi-national corporations who exploit and conquer resources in countries that possess abundant supplies of tangible material and inexpensive labor. Who is in control? Who can repress the American leader, another intriguing statement by the songwriter. Finally the most important message of all, the destructive outcomes of war; thousands of helpless, innocent civilians disfigured and executed by the hands of Goliath himself. The Social problem is evident throughout this song, war and political propaganda a method of achieving the world’s precious energy, oil. In today’s world war is not just a social problem but also a malicious execution of all humanity; in theoretical terms war exhibits all three foundations of a social problem, origin, definition, and treatment (Fleras 2001,10). For conflict theorists war is an inevitable clash between inequalities of wealth, power, privilege, delivered through institutional means within a capitalist system. â€Å"Social problems are inherent in those societies organized around the capitalist principles of profit, competitive individualism, and class conflict† (Fleras 2001,19). â€Å"March of Death† closely reflects the conflict theory by describing religious, ... Free Essays on March Of Madness Free Essays on March Of Madness Listening to the music: Social Problems in Song Mini-Assignment 1 Cory Rossin The song that I have selected with respect to a social problem (Global) is â€Å"March of Death† by Zack De La Rocha lead singer of â€Å"Rage Against Machine†. The intention of this article is to inform the reader of the expressive opinion in reference to the Iraqi war in conjunction with the sociological conflict theory imposed by Karl Marx. â€Å"March of Death implies several messages towards the act of war; consequences and political agendas within the U.S.A. government. â€Å"I won’t toe or defend, instead I curse at murderous men in suits or professionals who act like animals†. This bold statement refers to the new method of colonialism; multi-national corporations who exploit and conquer resources in countries that possess abundant supplies of tangible material and inexpensive labor. Who is in control? Who can repress the American leader, another intriguing statement by the songwriter. Finally the most important message of all, the destructive outcomes of war; thousands of helpless, innocent civilians disfigured and executed by the hands of Goliath himself. The Social problem is evident throughout this song, war and political propaganda a method of achieving the world’s precious energy, oil. In today’s world war is not just a social problem but also a malicious execution of all humanity; in theoretical terms war exhibits all three foundations of a social problem, origin, definition, and treatment (Fleras 2001,10). For conflict theorists war is an inevitable clash between inequalities of wealth, power, privilege, delivered through institutional means within a capitalist system. â€Å"Social problems are inherent in those societies organized around the capitalist principles of profit, competitive individualism, and class conflict† (Fleras 2001,19). â€Å"March of Death† closely reflects the conflict theory by describing religious, ...

Trees...deserve rights essays

Trees...deserve rights essays Trees are torn down and damaged each day, whether it is for lumber, pulp and paper, or for no reason at all. Some people dont have respect for trees and break them without a care. However, this shouldnt be happening. Trees have the right to be protected and live a life of safety. Trees are living elements. They may not have walking abilities, talking abilities, or the ability to feel pain and pleasure, but they have life. Cells move throughout them and they require food and certain elements, just as we do. Not having sentiments has nothing to do with whether they possess rights or not. Trees are alive, and thus are entitled to rights and to be treated with care. The world deserves to be taken care of. It is a living organism. Everything upon the earth is priceless and beneficial. Everything is important. It is necessary that that is recognized and taken into account. One thing is not important than another. Humans, animals and trees all have equal value. If we were missing one of them, what would happen? Trees are a necessity for life. They supply fresh air for all living things to breathe. They can grow wonderful fruits to eat. They are also efficient for many things; however, they are not our instruments and should no be abused as they are now. Paper and wood are not requirements for life; air is. While we are cutting trees down for our use, we dont realize what is being done. Animals are losing their homes, and trees are being wasted. Trees deserve rights because if they are constantly abused and overused, there may not be any left in the end. Trees may be useful for a number of things, and we may use them everyday; however, more importantly, trees give life. Without them the world would be empty. Elements coming from trees, such as wood and pulp and paper, are great luxuries to have, but the homes of many animals, the air we breathe and the food we eat are not luxuries. ...